newsrooms.ai CEO Pitches at TRANSFORM 2026 in Berlin
Matteo Rosoli, CTO and co-founder of newsrooms.ai, presented the company's vision at TRANSFORM 2026 in Berlin — one of Europe's most important events for media innovation and digital transformation.
The Problem: Europe's Data Is Flowing Out
At the heart of the pitch was an uncomfortable truth: all major AI chatbots — ChatGPT, Claude, Gemini, Grok, DeepSeek — store European user data on foreign servers and train on user conversations by default.
For businesses that rely on newsrooms.ai for their content production, that is not an option. Sensitive brand language, unpublished content, and customer data must not end up in global training datasets.
The Opportunity: 133 Million European AI Users
133 million Europeans use AI chatbots every month — yet almost none of them use a European product. newsrooms.ai addresses this gap in the professional space: an AI content platform that is GDPR-compliant, meets the EU AI Act, and is hosted exclusively in the EU.
newsrooms.ai: The Platform for Professional AI Communications
Rosoli outlined the three pillars of newsrooms.ai:
- Brand voice AI — newsrooms.ai learns each customer's writing style and corporate language, then applies it consistently across every channel
- European data sovereignty — All data stays in the EU, with no third-party sharing and no training on customer content
- Generative Engine Optimization (GEO) — Optimising content for AI search engines like ChatGPT, Google AI Mode, and Perplexity
Why TRANSFORM Was the Right Stage
The media and publishing industry understands data sovereignty better than any other sector. Publishers and news agencies know first-hand what it means when AI companies use their content without permission.
"The media industry was the first to be disrupted by AI — through content scraping, automated summaries, and AI Overviews in Google. That is exactly why they understand that European AI sovereignty is not a nice-to-have but a necessity," said Rosoli.
eustella: The Personal AI Assistant from Europe
Alongside newsrooms.ai, Rosoli also introduced eustella — the first European personal AI assistant, built by the same team in Vienna. eustella is private, mobile-first, open source, and entering beta on 15 April 2026.
Together, newsrooms.ai and eustella represent the two sides of AI Newsrooms Technology GmbH's European AI vision: professional communications and personal assistance — both sovereign, both European.