AI Quality Offensive: Why Prompting Is Problem #1
newsrooms.ai CEO Matteo Rosoli presented at the ADV Austrian Digital Value event on why prompting — despite all the AI hype — often becomes the biggest bottleneck for enterprises.
Countless companies are investing in prompting workshops, AI training, and compliance courses, yet the results consistently fall short of expectations.
The Core Thesis: Prompting Is Not the Solution
Prompting remains a structural obstacle, not the answer. ChatGPT still writes like AI. newsrooms.ai's output, on the other hand, adapts to each user's writing style.
Three Pillars of the Quality Offensive
newsrooms.ai's approach tackles the root cause with three clear building blocks:
- Source work over uncontrolled extrapolation — Quality output starts with data quality, not the perfect prompt
- A central "cooking pot" as single source of truth — Documents, websites, files, and research feed into one knowledge base that the AI draws from
- AI drafts based on real information — Hallucinations are avoided because the AI works from verified sources rather than free association
The Result
The outcome is content that is stylistically consistent, factually accurate, and production-ready. newsrooms.ai replaces the endless back-and-forth with prompts through a structured workflow designed for quality from the start.