[{"data":1,"prerenderedAt":1671},["ShallowReactive",2],{"footer-latest-blog-en":3,"blog-list-en":130},{"id":4,"title":5,"author":6,"body":7,"date":115,"description":116,"extension":117,"image":118,"imageAlt":118,"meta":119,"navigation":120,"path":121,"seo":122,"stem":123,"tags":124,"__hash__":129},"blogEn\u002Fblog\u002Fen\u002Fwhy-europe-needs-its-own-ai-content-platform.md","Why Europe Needs Its Own AI Content Platform","newsrooms.ai",{"type":8,"value":9,"toc":103},"minimark",[10,14,18,23,26,49,53,56,61,73,77,80,84,87,91,94],[11,12,5],"h1",{"id":13},"why-europe-needs-its-own-ai-content-platform",[15,16,17],"p",{},"Most AI content tools are built in the US. They store data on American servers, fall under the US CLOUD Act, and use your content to train their models by default. For European businesses with high standards for data protection and brand quality, that is a serious problem.",[19,20,22],"h2",{"id":21},"the-problem-with-us-based-ai-tools","The Problem with US-Based AI Tools",[15,24,25],{},"When a European company uses ChatGPT, Jasper, or Copy.ai for content production, sensitive corporate data flows across the Atlantic. This includes:",[27,28,29,37,43],"ul",{},[30,31,32,36],"li",{},[33,34,35],"strong",{},"Brand language and corporate voice"," — Your unique tone becomes part of a global training dataset",[30,38,39,42],{},[33,40,41],{},"Internal communications"," — Drafts, strategies, and unpublished content end up on US servers",[30,44,45,48],{},[33,46,47],{},"Customer data"," — Personalised newsletters and audience information are processed outside the EU",[19,50,52],{"id":51},"newsroomsai-built-in-europe-for-europe","newsrooms.ai: Built in Europe, for Europe",[15,54,55],{},"newsrooms.ai is the AI content platform that solves these problems. All data is processed and stored exclusively in the EU. newsrooms.ai is fully GDPR-compliant and meets the requirements of the EU AI Act.",[57,58,60],"h3",{"id":59},"brand-voice-instead-of-generic-output","Brand Voice Instead of Generic Output",[15,62,63,64,68,69,72],{},"newsrooms.ai learns not just ",[65,66,67],"em",{},"what"," you write, but ",[65,70,71],{},"how"," you write. The platform analyses your writing style, corporate language, and tone of voice — then applies them consistently across every channel.",[57,74,76],{"id":75},"multichannel-from-a-single-platform","Multichannel from a Single Platform",[15,78,79],{},"From newsletters and thought leadership articles to social media posts: newsrooms.ai produces content for every channel with consistent quality and voice.",[57,81,83],{"id":82},"enterprise-ready","Enterprise-Ready",[15,85,86],{},"Team-friendly, with role management, approval workflows, and API integration. newsrooms.ai is built for organisations that take content quality seriously.",[19,88,90],{"id":89},"conclusion","Conclusion",[15,92,93],{},"European businesses deserve AI tools that respect European values. newsrooms.ai combines the power of modern AI with European data protection, genuine brand fidelity, and professional content production.",[15,95,96],{},[97,98,102],"a",{"href":99,"rel":100},"https:\u002F\u002Fnewsrooms.ai\u002Fcontact",[101],"nofollow","Book a demo now →",{"title":104,"searchDepth":105,"depth":105,"links":106},"",2,[107,108,114],{"id":21,"depth":105,"text":22},{"id":51,"depth":105,"text":52,"children":109},[110,112,113],{"id":59,"depth":111,"text":60},3,{"id":75,"depth":111,"text":76},{"id":82,"depth":111,"text":83},{"id":89,"depth":105,"text":90},"2026-03-25","European businesses need AI tools that are GDPR-compliant, hosted in the EU, and built to preserve brand voice. newsrooms.ai was designed for exactly that.","md",null,{},true,"\u002Fblog\u002Fen\u002Fwhy-europe-needs-its-own-ai-content-platform",{"title":5,"description":116},"blog\u002Fen\u002Fwhy-europe-needs-its-own-ai-content-platform",[125,126,127,128],"ai-content","europe","gdpr","data-sovereignty","oQKbgDbrVKVm0D-P8BDyYIoV7niTeQ7UdfciGMYJ8qI",[131,197,322,490,679,763,865,956,1029,1082,1159,1239,1314,1408,1481,1555,1618],{"id":4,"title":5,"author":6,"body":132,"date":115,"description":116,"extension":117,"image":118,"imageAlt":118,"meta":194,"navigation":120,"path":121,"seo":195,"stem":123,"tags":196,"__hash__":129},{"type":8,"value":133,"toc":185},[134,136,138,140,142,156,158,160,162,168,170,172,174,176,178,180],[11,135,5],{"id":13},[15,137,17],{},[19,139,22],{"id":21},[15,141,25],{},[27,143,144,148,152],{},[30,145,146,36],{},[33,147,35],{},[30,149,150,42],{},[33,151,41],{},[30,153,154,48],{},[33,155,47],{},[19,157,52],{"id":51},[15,159,55],{},[57,161,60],{"id":59},[15,163,63,164,68,166,72],{},[65,165,67],{},[65,167,71],{},[57,169,76],{"id":75},[15,171,79],{},[57,173,83],{"id":82},[15,175,86],{},[19,177,90],{"id":89},[15,179,93],{},[15,181,182],{},[97,183,102],{"href":99,"rel":184},[101],{"title":104,"searchDepth":105,"depth":105,"links":186},[187,188,193],{"id":21,"depth":105,"text":22},{"id":51,"depth":105,"text":52,"children":189},[190,191,192],{"id":59,"depth":111,"text":60},{"id":75,"depth":111,"text":76},{"id":82,"depth":111,"text":83},{"id":89,"depth":105,"text":90},{},{"title":5,"description":116},[125,126,127,128],{"id":198,"title":199,"author":6,"body":200,"date":307,"description":308,"extension":117,"image":309,"imageAlt":310,"meta":311,"navigation":120,"path":312,"seo":313,"stem":314,"tags":315,"__hash__":321},"blogEn\u002Fblog\u002Fen\u002Fnewsrooms-ai-ceo-pitches-at-transform-2026-berlin.md","newsrooms.ai CEO Pitches at TRANSFORM 2026 in Berlin",{"type":8,"value":201,"toc":300},[202,205,212,216,219,222,226,229,233,236,257,261,264,267,271,284,287,293],[11,203,199],{"id":204},"newsroomsai-ceo-pitches-at-transform-2026-in-berlin",[15,206,207,208,211],{},"Matteo Rosoli, CTO and co-founder of newsrooms.ai, presented the company's vision at ",[33,209,210],{},"TRANSFORM 2026 in Berlin"," — one of Europe's most important events for media innovation and digital transformation.",[19,213,215],{"id":214},"the-problem-europes-data-is-flowing-out","The Problem: Europe's Data Is Flowing Out",[15,217,218],{},"At the heart of the pitch was an uncomfortable truth: all major AI chatbots — ChatGPT, Claude, Gemini, Grok, DeepSeek — store European user data on foreign servers and train on user conversations by default.",[15,220,221],{},"For businesses that rely on newsrooms.ai for their content production, that is not an option. Sensitive brand language, unpublished content, and customer data must not end up in global training datasets.",[19,223,225],{"id":224},"the-opportunity-133-million-european-ai-users","The Opportunity: 133 Million European AI Users",[15,227,228],{},"133 million Europeans use AI chatbots every month — yet almost none of them use a European product. newsrooms.ai addresses this gap in the professional space: an AI content platform that is GDPR-compliant, meets the EU AI Act, and is hosted exclusively in the EU.",[19,230,232],{"id":231},"newsroomsai-the-platform-for-professional-ai-communications","newsrooms.ai: The Platform for Professional AI Communications",[15,234,235],{},"Rosoli outlined the three pillars of newsrooms.ai:",[237,238,239,245,251],"ol",{},[30,240,241,244],{},[33,242,243],{},"Brand voice AI"," — newsrooms.ai learns each customer's writing style and corporate language, then applies it consistently across every channel",[30,246,247,250],{},[33,248,249],{},"European data sovereignty"," — All data stays in the EU, with no third-party sharing and no training on customer content",[30,252,253,256],{},[33,254,255],{},"Generative Engine Optimization (GEO)"," — Optimising content for AI search engines like ChatGPT, Google AI Mode, and Perplexity",[19,258,260],{"id":259},"why-transform-was-the-right-stage","Why TRANSFORM Was the Right Stage",[15,262,263],{},"The media and publishing industry understands data sovereignty better than any other sector. Publishers and news agencies know first-hand what it means when AI companies use their content without permission.",[15,265,266],{},"\"The media industry was the first to be disrupted by AI — through content scraping, automated summaries, and AI Overviews in Google. That is exactly why they understand that European AI sovereignty is not a nice-to-have but a necessity,\" said Rosoli.",[19,268,270],{"id":269},"eustella-the-personal-ai-assistant-from-europe","eustella: The Personal AI Assistant from Europe",[15,272,273,274,279,280,283],{},"Alongside newsrooms.ai, Rosoli also introduced ",[97,275,278],{"href":276,"rel":277},"https:\u002F\u002Feustella.com?utm_source=newsrooms.ai&utm_medium=blog&utm_campaign=transform-2026",[101],"eustella"," — the first European personal AI assistant, built by the same team in Vienna. eustella is private, mobile-first, open source, and entering beta on ",[33,281,282],{},"15 April 2026",".",[15,285,286],{},"Together, newsrooms.ai and eustella represent the two sides of AI Newsrooms Technology GmbH's European AI vision: professional communications and personal assistance — both sovereign, both European.",[15,288,289],{},[97,290,292],{"href":276,"rel":291},[101],"Learn more about eustella →",[15,294,295],{},[97,296,299],{"href":297,"rel":298},"https:\u002F\u002Fwww.trendingtopics.eu\u002F",[101],"Learn more about Trending Topics →",{"title":104,"searchDepth":105,"depth":105,"links":301},[302,303,304,305,306],{"id":214,"depth":105,"text":215},{"id":224,"depth":105,"text":225},{"id":231,"depth":105,"text":232},{"id":259,"depth":105,"text":260},{"id":269,"depth":105,"text":270},"2026-03-24","Matteo Rosoli presents the vision behind newsrooms.ai and eustella at one of Europe's most important conferences for media innovation and digital transformation.","\u002Fblog\u002Ftransform-2026.jpg","newsrooms.ai at TRANSFORM 2026 in Berlin",{},"\u002Fblog\u002Fen\u002Fnewsrooms-ai-ceo-pitches-at-transform-2026-berlin",{"title":199,"description":308},"blog\u002Fen\u002Fnewsrooms-ai-ceo-pitches-at-transform-2026-berlin",[316,317,318,319,320],"transform-2026","berlin","conference","pitch","media-innovation","wPoHzM4d3uaV7e9CxVhG2ScU8wL3o5XXDInawxmHBdY",{"id":323,"title":324,"author":6,"body":325,"date":479,"description":480,"extension":117,"image":118,"imageAlt":118,"meta":481,"navigation":120,"path":482,"seo":483,"stem":484,"tags":485,"__hash__":489},"blogEn\u002Fblog\u002Fen\u002Fgdpr-compliant-ai-copywriting.md","GDPR-Compliant AI Copywriting: What Businesses Need to Know",{"type":8,"value":326,"toc":471},[327,330,333,337,340,344,347,372,376,379,383,386,423,427,430,462,465],[11,328,324],{"id":329},"gdpr-compliant-ai-copywriting-what-businesses-need-to-know",[15,331,332],{},"The use of AI for copywriting is booming. Yet many businesses overlook the data protection implications. When employees enter sensitive corporate content into ChatGPT or similar tools, significant compliance risks arise.",[19,334,336],{"id":335},"the-legal-landscape","The Legal Landscape",[15,338,339],{},"The GDPR sets clear requirements for processing personal data. When an AI tool processes data outside the EU, strict rules govern international data transfers. Following the Schrems II ruling by the Court of Justice of the EU, transferring data to the US is only permitted under specific conditions.",[57,341,343],{"id":342},"what-counts-as-personal-data","What Counts as Personal Data?",[15,345,346],{},"In content production, personal data is frequently processed without anyone realising it:",[27,348,349,355,361,367],{},[30,350,351,354],{},[33,352,353],{},"Newsletter copy"," containing recipient names or customer segments",[30,356,357,360],{},[33,358,359],{},"Press releases"," with quotes and contact details",[30,362,363,366],{},[33,364,365],{},"Social media posts"," referencing individuals or events",[30,368,369,371],{},[33,370,41],{}," containing employee information",[19,373,375],{"id":374},"the-eu-ai-act-and-content-tools","The EU AI Act and Content Tools",[15,377,378],{},"The EU AI Act classifies AI systems by risk category. AI content tools typically fall into the \"limited risk\" category, which comes with transparency obligations. Businesses must disclose when content is AI-generated and ensure that the tools they use meet all regulatory requirements.",[19,380,382],{"id":381},"how-newsroomsai-ensures-compliance","How newsrooms.ai Ensures Compliance",[15,384,385],{},"newsrooms.ai was built from the ground up for European compliance requirements:",[237,387,388,394,400,406,412],{},[30,389,390,393],{},[33,391,392],{},"Exclusively EU-hosted"," — All data is processed and stored on European servers",[30,395,396,399],{},[33,397,398],{},"No training on customer data"," — Your content is never used to train AI models",[30,401,402,405],{},[33,403,404],{},"GDPR by design"," — Data protection is not an afterthought but a core architectural principle",[30,407,408,411],{},[33,409,410],{},"ISO 27001"," — The highest information security standards to protect sensitive business data",[30,413,414,417,418],{},[33,415,416],{},"Transparency"," — Full documentation available in the ",[97,419,422],{"href":420,"rel":421},"https:\u002F\u002Ftrust.newsrooms.ai",[101],"Trust Center",[19,424,426],{"id":425},"recommendations-for-businesses","Recommendations for Businesses",[15,428,429],{},"When evaluating AI tools for content production, look for:",[27,431,432,438,444,450,456],{},[30,433,434,437],{},[33,435,436],{},"Server location"," — Where is your data processed?",[30,439,440,443],{},[33,441,442],{},"Training policies"," — Is your content used for model training?",[30,445,446,449],{},[33,447,448],{},"Data deletion"," — Can you have your data fully deleted?",[30,451,452,455],{},[33,453,454],{},"Certifications"," — Which security standards are upheld?",[30,457,458,461],{},[33,459,460],{},"Contractual basis"," — Is there a data processing agreement (DPA) in place?",[15,463,464],{},"newsrooms.ai meets all of these requirements, giving businesses the confidence they need for professional AI content production.",[15,466,467],{},[97,468,470],{"href":420,"rel":469},[101],"Learn more at the Trust Center →",{"title":104,"searchDepth":105,"depth":105,"links":472},[473,476,477,478],{"id":335,"depth":105,"text":336,"children":474},[475],{"id":342,"depth":111,"text":343},{"id":374,"depth":105,"text":375},{"id":381,"depth":105,"text":382},{"id":425,"depth":105,"text":426},"2026-03-20","AI copywriting and data privacy — how businesses can use AI tools in full GDPR compliance and why EU hosting is essential.",{},"\u002Fblog\u002Fen\u002Fgdpr-compliant-ai-copywriting",{"title":324,"description":480},"blog\u002Fen\u002Fgdpr-compliant-ai-copywriting",[127,486,487,488],"ai-copywriting","compliance","eu-hosting","SazhpIqhu0JFUlztBhDWbrApx-g4A62Sd_IStLFrXAY",{"id":491,"title":492,"author":6,"body":493,"date":479,"description":668,"extension":117,"image":118,"imageAlt":118,"meta":669,"navigation":120,"path":670,"seo":671,"stem":672,"tags":673,"__hash__":678},"blogEn\u002Fblog\u002Fen\u002Ftrending-topics-success-story-similarweb.md","Trending Topics by newsrooms.ai: 377,000 Visits and #1 Among Europe's Tech Media",{"type":8,"value":494,"toc":663},[495,498,506,510,513,577,580,632,636,639,642,646,649,652,657],[11,496,492],{"id":497},"trending-topics-by-newsroomsai-377000-visits-and-1-among-europes-tech-media",[15,499,500,501,505],{},"The numbers speak for themselves: ",[97,502,504],{"href":297,"rel":503},[101],"Trending Topics",", powered by newsrooms.ai, reached 377,931 monthly visits in February 2026 according to Similarweb — outperforming every comparable European tech and startup media outlet.",[19,507,509],{"id":508},"newsroomsai-beats-the-european-competition","newsrooms.ai Beats the European Competition",[15,511,512],{},"In a head-to-head comparison with the leading European tech media platforms, Trending Topics comes out clearly on top:",[514,515,516,529],"table",{},[517,518,519],"thead",{},[520,521,522,526],"tr",{},[523,524,525],"th",{},"Outlet",[523,527,528],{},"Monthly Visits (Feb 2026)",[530,531,532,545,553,561,569],"tbody",{},[520,533,534,540],{},[535,536,537,539],"td",{},[33,538,504],{}," (by newsrooms.ai)",[535,541,542],{},[33,543,544],{},"377,931",[520,546,547,550],{},[535,548,549],{},"eu-startups.com",[535,551,552],{},"333,866",[520,554,555,558],{},[535,556,557],{},"sifted.eu",[535,559,560],{},"282,837",[520,562,563,566],{},[535,564,565],{},"tech.eu",[535,567,568],{},"230,206",[520,570,571,574],{},[535,572,573],{},"brutkasten.com",[535,575,576],{},"100,419",[15,578,579],{},"Trending Topics also leads convincingly among Austrian business media:",[514,581,582,590],{},[517,583,584],{},[520,585,586,588],{},[523,587,525],{},[523,589,528],{},[530,591,592,602,610,618,624],{},[520,593,594,598],{},[535,595,596],{},[33,597,504],{},[535,599,600],{},[33,601,544],{},[520,603,604,607],{},[535,605,606],{},"leadersnet.at",[535,608,609],{},"172,518",[520,611,612,615],{},[535,613,614],{},"trend.at",[535,616,617],{},"157,246",[520,619,620,622],{},[535,621,573],{},[535,623,576],{},[520,625,626,629],{},[535,627,628],{},"gewinn.com",[535,630,631],{},"40,342",[19,633,635],{"id":634},"a-small-team-intelligent-software","A Small Team, Intelligent Software",[15,637,638],{},"newsrooms.ai has proven with Trending Topics that it is possible to build an internationally relevant digital media platform from a small country like Austria — one that leads its sector. All of this is made possible by a small, dedicated team and intelligent software.",[15,640,641],{},"Trending Topics is one of the first media outlets worldwide to be significantly co-produced by AI. Content production is powered by the newsrooms.ai platform — the same technology our customers use for their own communications.",[19,643,645],{"id":644},"the-proof-newsroomsai-works","The Proof: newsrooms.ai Works",[15,647,648],{},"These numbers are not just a success story for Trending Topics — they are the strongest proof that newsrooms.ai technology works. When a small Austrian team with AI support can outperform established European tech media outlets in traffic, it demonstrates the potential of intelligent, AI-driven content production.",[15,650,651],{},"The future looks bright.",[15,653,654],{},[65,655,656],{},"Data: Similarweb, February 2026",[15,658,659],{},[97,660,662],{"href":99,"rel":661},[101],"Book a demo and see for yourself →",{"title":104,"searchDepth":105,"depth":105,"links":664},[665,666,667],{"id":508,"depth":105,"text":509},{"id":634,"depth":105,"text":635},{"id":644,"depth":105,"text":645},"Trending Topics, powered by newsrooms.ai, reached 377,931 monthly visits and surpassed eu-startups.com, sifted.eu, and tech.eu — proof that AI-driven content production works.",{},"\u002Fblog\u002Fen\u002Ftrending-topics-success-story-similarweb",{"title":492,"description":668},"blog\u002Fen\u002Ftrending-topics-success-story-similarweb",[674,675,125,676,677],"trending-topics","success","similarweb","media","jH59cd3Y-rdaM-_Sm-XQczNme-SqTjZIAKJt8Q2FanE",{"id":680,"title":681,"author":6,"body":682,"date":750,"description":751,"extension":117,"image":752,"imageAlt":753,"meta":754,"navigation":120,"path":755,"seo":756,"stem":757,"tags":758,"__hash__":762},"blogEn\u002Fblog\u002Fen\u002Fpodcast-ai-agents-europes-market-gap.md","Podcast: AI Agents and Europe's Market Gap — Why newsrooms.ai Is Betting on European Sovereignty",{"type":8,"value":683,"toc":744},[684,688,695,699,702,705,709,712,716,719,722,730,734,737],[11,685,687],{"id":686},"podcast-ai-agents-and-europes-market-gap","Podcast: AI Agents and Europe's Market Gap",[15,689,690,691,694],{},"In the latest episode of the ",[97,692,504],{"href":297,"rel":693},[101]," podcast, Jakob Steinschaden (co-founder of Trending Topics and newsrooms.ai) and Matteo Rosoli (CTO of newsrooms.ai) discuss the rapid evolution of AI agents — and why Europe urgently needs its own solutions.",[19,696,698],{"id":697},"openclaw-powerful-tool-open-flanks","OpenClaw: Powerful Tool, Open Flanks",[15,700,701],{},"OpenClaw has taken the open-source world by storm with over 316,000 GitHub stars. The tool can control computers, manage calendars, send emails, and execute shell commands. But the security picture is concerning: researchers found more than 40,000 unprotected instances on the public internet, many without authentication. Up to 20% of community plugins on ClawHub contain malicious code.",[15,703,704],{},"For newsrooms.ai, the takeaway is clear: businesses need AI tools that are not only powerful but also secure and GDPR-compliant.",[19,706,708],{"id":707},"chinese-open-source-models-are-overtaking-the-west","Chinese Open-Source Models Are Overtaking the West",[15,710,711],{},"The discussion highlights a troubling trend: Chinese open-source models like Kimi 2.5 are now matching the performance of Western flagship models — at a fraction of the cost. Peter Steinberger's move from OpenClaw to OpenAI underscores the ongoing market consolidation.",[19,713,715],{"id":714},"europes-ai-gap","Europe's AI Gap",[15,717,718],{},"Europe has the talent (325,000 AI professionals), the users (133 million monthly active LLM users), and the regulation (GDPR, EU AI Act). What it lacks are the products.",[15,720,721],{},"newsrooms.ai fills this gap in the content space: an AI content platform hosted exclusively in the EU, one that never uses data for training and delivers the highest language quality in each customer's brand voice.",[15,723,724,725,729],{},"In parallel, the team behind newsrooms.ai is building ",[97,726,278],{"href":727,"rel":728},"https:\u002F\u002Feustella.com?utm_source=newsrooms.ai&utm_medium=blog&utm_campaign=podcast",[101]," — the first European personal AI assistant. Private, mobile-first, open source, built in Vienna.",[19,731,733],{"id":732},"the-vision-european-ai-sovereignty","The Vision: European AI Sovereignty",[15,735,736],{},"\"Europe does not need a ChatGPT clone. We need AI products that build European values into their architecture from day one,\" says Matteo Rosoli. \"At newsrooms.ai, we do that for professional communications. With eustella, we do it for the personal AI assistant.\"",[15,738,739],{},[97,740,743],{"href":741,"rel":742},"https:\u002F\u002Fwww.trendingtopics.eu\u002Fopenclaw-fuer-europa\u002F",[101],"Listen to the full podcast on Trending Topics →",{"title":104,"searchDepth":105,"depth":105,"links":745},[746,747,748,749],{"id":697,"depth":105,"text":698},{"id":707,"depth":105,"text":708},{"id":714,"depth":105,"text":715},{"id":732,"depth":105,"text":733},"2026-03-19","Jakob Steinschaden and Matteo Rosoli discuss OpenClaw, Chinese open-source models, and the vision for a sovereign European AI ecosystem on the Trending Topics podcast.","\u002Fblog\u002Fpodcast-ki-agenten.png","Podcast on AI agents and Europe's market gap",{},"\u002Fblog\u002Fen\u002Fpodcast-ai-agents-europes-market-gap",{"title":681,"description":751},"blog\u002Fen\u002Fpodcast-ai-agents-europes-market-gap",[759,760,126,128,761],"podcast","ai-agents","open-source","kzyvUpEyOp_7s_RnlHF1d8Kn0AUzshOs_aivulD3PUw",{"id":764,"title":765,"author":6,"body":766,"date":854,"description":855,"extension":117,"image":118,"imageAlt":118,"meta":856,"navigation":120,"path":857,"seo":858,"stem":859,"tags":860,"__hash__":864},"blogEn\u002Fblog\u002Fen\u002Fcorporate-language-and-ai.md","Corporate Language and AI: How newsrooms.ai Preserves Your Brand Voice",{"type":8,"value":767,"toc":845},[768,771,774,778,781,795,798,802,805,809,812,816,819,823,826,830,833,839],[11,769,765],{"id":770},"corporate-language-and-ai-how-newsroomsai-preserves-your-brand-voice",[15,772,773],{},"Every company has a unique voice. The way you communicate — word choice, tone, sentence structure — sets you apart from your competitors. But when businesses turn to generic AI tools for content production, that distinctiveness is the first thing to go.",[19,775,777],{"id":776},"the-problem-with-generic-ai","The Problem with Generic AI",[15,779,780],{},"ChatGPT and comparable tools produce text that is grammatically correct and passable in substance — but it all sounds the same. The telltale \"AI sound\" is instantly recognisable:",[27,782,783,786,789,792],{},[30,784,785],{},"Overuse of bullet points",[30,787,788],{},"Generic phrasing with no brand personality",[30,790,791],{},"Uniform sentence structures",[30,793,794],{},"Missing industry-specific terminology",[15,796,797],{},"For businesses that strive for quality and recognisability in their communications, this is a real problem.",[19,799,801],{"id":800},"how-newsroomsai-learns-corporate-language","How newsrooms.ai Learns Corporate Language",[15,803,804],{},"newsrooms.ai takes a fundamentally different approach. The platform analyses your existing content and extracts the patterns that define your brand voice:",[57,806,808],{"id":807},"style-analysis","Style Analysis",[15,810,811],{},"newsrooms.ai identifies your preferred sentence structure, typical sentence length, and whether you tend towards active or passive voice. These patterns are then applied consistently to all new content.",[57,813,815],{"id":814},"terminology-management","Terminology Management",[15,817,818],{},"Industry terms, product names, and sector-specific expressions are captured and used correctly. newsrooms.ai knows when you say \"clients\" versus \"customers\", when you use \"ROI\" versus \"return on investment\".",[57,820,822],{"id":821},"tone-of-voice","Tone of Voice",[15,824,825],{},"Whether formal or conversational, factual or emotive — newsrooms.ai adapts the tone to the channel and audience without losing your brand voice.",[19,827,829],{"id":828},"the-result-content-that-sounds-like-it-was-written-by-your-team","The Result: Content That Sounds Like It Was Written by Your Team",[15,831,832],{},"Businesses using newsrooms.ai report a significant increase in content quality alongside a substantial reduction in time spent. The output does not sound like AI — it sounds like your company.",[834,835,836],"blockquote",{},[15,837,838],{},"\"Over 90% of our editorial work is now handled by newsrooms. It has completely transformed how we produce content at Trending Topics.\"\n— Jakob Steinschaden, CEO, Trending Topics",[15,840,841],{},[97,842,844],{"href":99,"rel":843},[101],"Book a demo and discover your brand voice →",{"title":104,"searchDepth":105,"depth":105,"links":846},[847,848,853],{"id":776,"depth":105,"text":777},{"id":800,"depth":105,"text":801,"children":849},[850,851,852],{"id":807,"depth":111,"text":808},{"id":814,"depth":111,"text":815},{"id":821,"depth":111,"text":822},{"id":828,"depth":105,"text":829},"2026-03-15","Why generic AI copy hurts your brand and how newsrooms.ai learns to write in your unique voice.",{},"\u002Fblog\u002Fen\u002Fcorporate-language-and-ai",{"title":765,"description":855},"blog\u002Fen\u002Fcorporate-language-and-ai",[861,862,125,863],"corporate-language","brand-voice","branding","7G84HT0HL_5EmSzvrt-ERQqFafeTKn7gKh4cvzrxfoA",{"id":866,"title":867,"author":6,"body":868,"date":946,"description":947,"extension":117,"image":118,"imageAlt":118,"meta":948,"navigation":120,"path":949,"seo":950,"stem":951,"tags":952,"__hash__":955},"blogEn\u002Fblog\u002Fen\u002Fopenclaw-must-not-become-closedclaw.md","\"OpenClaw Must Not Become ClosedClaw\" — Podcast with Jakob Steinschaden and Matteo Rosoli",{"type":8,"value":869,"toc":939},[870,874,877,889,893,896,900,903,906,910,913,917,920,924,927,932],[11,871,873],{"id":872},"openclaw-must-not-become-closedclaw","\"OpenClaw Must Not Become ClosedClaw\"",[15,875,876],{},"OpenClaw has captured the zeitgeist — and its creator now faces a pivotal decision. Peter Steinberger, whose open-source AI agent has made waves worldwide, has offers from both Meta and OpenAI on the table. Where does the hype come from, what are the technical pitfalls, and why is this open-source AI agent a major threat to Big Tech?",[15,878,879,880,883,884,283],{},"Jakob Steinschaden, co-founder of ",[97,881,504],{"href":297,"rel":882},[101]," and newsrooms.ai, and Matteo Rosoli, CTO of newsrooms.ai, break down the key aspects on the ",[97,885,888],{"href":886,"rel":887},"https:\u002F\u002Fwww.trendingtopics.eu\u002Fopenclaw-darf-nicht-closedclaw-werden\u002F",[101],"Trending Topics Podcast",[19,890,892],{"id":891},"what-is-openclaw","What Is OpenClaw?",[15,894,895],{},"A versatile toolkit by Peter Steinberger that connects AI models with WhatsApp, Telegram, and other tools — not a standalone AI model, but a flexible, modular framework you can assemble yourself. From a Mac Mini to a cloud server to a Docker container: OpenClaw lets you build your own personal AI agent and connect it to various models like ChatGPT, Claude, or Mistral.",[19,897,899],{"id":898},"security-risks-the-biggest-challenge","Security Risks: The Biggest Challenge",[15,901,902],{},"150,000 exposed instances on the internet, malware in community skills, and a growing attack surface — security is OpenClaw's biggest challenge. For businesses looking to deploy AI agents, this is a serious concern.",[15,904,905],{},"newsrooms.ai takes a deliberately different approach: all AI functionality runs in a controlled, GDPR-compliant environment with EU hosting. No exposed instances, no unvetted plugins, no security gaps.",[19,907,909],{"id":908},"viennas-ai-community","Vienna's AI Community",[15,911,912],{},"600 attendees at OpenClawCon in Vienna, conversations with Sam Altman and Mark Zuckerberg — what started as code has become a global open-source movement with its iconic lobster logo. Vienna is establishing itself as a serious player in the European AI ecosystem.",[19,914,916],{"id":915},"heartbeat-and-autonomy","Heartbeat and Autonomy",[15,918,919],{},"Particularly compelling is the Heartbeat feature, which allows OpenClaw to work around the clock, set cron jobs, and proactively execute tasks — from landing page optimisation to overnight research. It is a concept that newsrooms.ai has already brought into professional practice with its Heartbeat Monitor for content production.",[19,921,923],{"id":922},"will-openclaw-stay-relevant","Will OpenClaw Stay Relevant?",[15,925,926],{},"The big question: Will OpenClaw remain an open-source project, or will it be absorbed by Big Tech? For Europe, the answer matters enormously. newsrooms.ai is firmly committed to open technologies and European infrastructure — ensuring that the AI future does not rest solely in the hands of American and Chinese tech giants.",[15,928,929],{},[97,930,743],{"href":886,"rel":931},[101],[15,933,934],{},[97,935,938],{"href":936,"rel":937},"https:\u002F\u002Feustella.com?utm_source=newsrooms.ai&utm_medium=blog&utm_campaign=openclaw-podcast",[101],"Learn more about eustella — the European AI assistant by newsrooms.ai →",{"title":104,"searchDepth":105,"depth":105,"links":940},[941,942,943,944,945],{"id":891,"depth":105,"text":892},{"id":898,"depth":105,"text":899},{"id":908,"depth":105,"text":909},{"id":915,"depth":105,"text":916},{"id":922,"depth":105,"text":923},"2026-02-13","On the Trending Topics podcast, Jakob Steinschaden and Matteo Rosoli discuss the OpenClaw hype, security risks, Vienna's AI community, and why open source is critical for Europe.",{},"\u002Fblog\u002Fen\u002Fopenclaw-must-not-become-closedclaw",{"title":867,"description":947},"blog\u002Fen\u002Fopenclaw-must-not-become-closedclaw",[759,953,761,760,954],"openclaw","security","97qBSOvzuAxHguX4TaA9KrLQebemX7P5bnOiB8mX4vI",{"id":957,"title":958,"author":6,"body":959,"date":1018,"description":1019,"extension":117,"image":118,"imageAlt":118,"meta":1020,"navigation":120,"path":1021,"seo":1022,"stem":1023,"tags":1024,"__hash__":1028},"blogEn\u002Fblog\u002Fen\u002Fmcoe-digital-marketing-experts-talk-vienna.md","newsrooms.ai at the MCO Digital Marketing Experts TALK in Vienna",{"type":8,"value":960,"toc":1014},[961,964,967,970,974,977,997,1001,1004,1007],[11,962,958],{"id":963},"newsroomsai-at-the-mco-digital-marketing-experts-talk-in-vienna",[15,965,966],{},"AI without the generic — that was the theme at the MCO Digital Marketing Experts TALK at Jaz in the City in Vienna. In front of roughly 110 marketing decision-makers, the discussion centred on brand authenticity, AI slop, and the responsible use of AI.",[15,968,969],{},"Our CEO Matteo Rosoli was on hand to demonstrate why newsrooms.ai is building a clear alternative to generic AI content.",[19,971,973],{"id":972},"ai-as-a-tool-not-a-chat-window","AI as a Tool, Not a Chat Window",[15,975,976],{},"The core idea behind newsrooms.ai: AI should not be a chat window where you type prompts and hope for something usable. newsrooms.ai is a professional tool for content production:",[27,978,979,985,991],{},[30,980,981,984],{},[33,982,983],{},"No prompting, no trial-and-error loops"," — newsrooms.ai knows your style and delivers copy in your brand voice right away",[30,986,987,990],{},[33,988,989],{},"Content in your own language, in your own style"," — No generic AI phrases, just your corporate language",[30,992,993,996],{},[33,994,995],{},"Quality over quantity"," — In an era where digital channels are flooded with interchangeable content, brands need solutions that preserve their DNA rather than dilute it",[19,998,1000],{"id":999},"european-values-as-a-competitive-advantage","European Values as a Competitive Advantage",[15,1002,1003],{},"newsrooms.ai deliberately relies on European infrastructure: EU hosting, GDPR compliance, and responsible AI deployment. For marketing decision-makers who want to protect their brand while harnessing the power of AI, this is not a compromise — it is a mark of quality.",[15,1005,1006],{},"Thank you to the Marketing Club Austria and Otago Online Consulting GmbH as co-host for the candid discussions around automation, quality, and purposeful brand management.",[15,1008,1009],{},[97,1010,1013],{"href":1011,"rel":1012},"https:\u002F\u002Fnewsrooms.ai",[101],"Learn more about newsrooms.ai →",{"title":104,"searchDepth":105,"depth":105,"links":1015},[1016,1017],{"id":972,"depth":105,"text":973},{"id":999,"depth":105,"text":1000},"2026-01-29","CEO Matteo Rosoli shows 110 marketing decision-makers why newsrooms.ai is the antidote to generic AI content — with a focus on brand authenticity and European infrastructure.",{},"\u002Fblog\u002Fen\u002Fmcoe-digital-marketing-experts-talk-vienna",{"title":958,"description":1019},"blog\u002Fen\u002Fmcoe-digital-marketing-experts-talk-vienna",[1025,1026,1027,862,125],"event","marketing","vienna","6dmMD1FAou5YNLbs9btqfWFVWsdPtoOOdqEIqoiUpLY",{"id":1030,"title":1031,"author":6,"body":1032,"date":1070,"description":1071,"extension":117,"image":1072,"imageAlt":1031,"meta":1073,"navigation":120,"path":1074,"seo":1075,"stem":1076,"tags":1077,"__hash__":1081},"blogEn\u002Fblog\u002Fen\u002Fnew-technologies-summit-2025.md","newsrooms.ai at the New Technologies Summit 2025",{"type":8,"value":1033,"toc":1066},[1034,1037,1040,1044,1047,1051,1054,1057,1060],[11,1035,1031],{"id":1036},"newsroomsai-at-the-new-technologies-summit-2025",[15,1038,1039],{},"The New Technologies Summit 2025 was a genuine highlight for us. Over two days, we connected with visionary minds, had inspiring conversations, and explored concrete use cases.",[19,1041,1043],{"id":1042},"quality-over-surface-level-networking","Quality Over Surface-Level Networking",[15,1045,1046],{},"What impressed us most was the depth of interaction — far beyond surface-level networking. Technology only reaches its full potential when we shape it together. That insight reinforces our mission: to treat technology not as an end in itself, but as a tool to transform communications.",[19,1048,1050],{"id":1049},"a-catalyst-for-new-projects","A Catalyst for New Projects",[15,1052,1053],{},"We are especially excited by the prospect that the summit will serve as a catalyst for new projects. newsrooms.ai thrives on collaboration with businesses that understand that AI-driven communications is about more than automated text generation — it is about preserving brand identity, achieving efficiency without sacrificing quality, and upholding European data sovereignty.",[15,1055,1056],{},"We are confident that someone in the audience left with the spark for the next joint project.",[15,1058,1059],{},"Thank you to everyone we connected with. We look forward to the next steps and collaborations ahead.",[15,1061,1062],{},[97,1063,1065],{"href":99,"rel":1064},[101],"Book a demo →",{"title":104,"searchDepth":105,"depth":105,"links":1067},[1068,1069],{"id":1042,"depth":105,"text":1043},{"id":1049,"depth":105,"text":1050},"2025-11-27","Two days of inspiring conversations and real-world use cases — why the New Technologies Summit 2025 was a true highlight for newsrooms.ai.","\u002Fblog\u002Fnew-tech-summit.jpg",{},"\u002Fblog\u002Fen\u002Fnew-technologies-summit-2025",{"title":1031,"description":1071},"blog\u002Fen\u002Fnew-technologies-summit-2025",[1025,318,1078,1079,1080],"technology","networking","innovation","Yuf9z53Z-v8HsIQIDKdZRhr8Gm3_ENuEGJv1vQcIZXg",{"id":1083,"title":1084,"author":6,"body":1085,"date":1148,"description":1149,"extension":117,"image":118,"imageAlt":118,"meta":1150,"navigation":120,"path":1151,"seo":1152,"stem":1153,"tags":1154,"__hash__":1158},"blogEn\u002Fblog\u002Fen\u002Fadv-ai-quality-offensive-prompting.md","AI Quality Offensive: Why Prompting Is Problem #1 in Efficient AI Usage",{"type":8,"value":1086,"toc":1143},[1087,1091,1094,1097,1101,1104,1108,1111,1131,1135,1138],[11,1088,1090],{"id":1089},"ai-quality-offensive-why-prompting-is-problem-1","AI Quality Offensive: Why Prompting Is Problem #1",[15,1092,1093],{},"newsrooms.ai CEO Matteo Rosoli presented at the ADV Austrian Digital Value event on why prompting — despite all the AI hype — often becomes the biggest bottleneck for enterprises.",[15,1095,1096],{},"Countless companies are investing in prompting workshops, AI training, and compliance courses, yet the results consistently fall short of expectations.",[19,1098,1100],{"id":1099},"the-core-thesis-prompting-is-not-the-solution","The Core Thesis: Prompting Is Not the Solution",[15,1102,1103],{},"Prompting remains a structural obstacle, not the answer. ChatGPT still writes like AI. newsrooms.ai's output, on the other hand, adapts to each user's writing style.",[19,1105,1107],{"id":1106},"three-pillars-of-the-quality-offensive","Three Pillars of the Quality Offensive",[15,1109,1110],{},"newsrooms.ai's approach tackles the root cause with three clear building blocks:",[237,1112,1113,1119,1125],{},[30,1114,1115,1118],{},[33,1116,1117],{},"Source work over uncontrolled extrapolation"," — Quality output starts with data quality, not the perfect prompt",[30,1120,1121,1124],{},[33,1122,1123],{},"A central \"cooking pot\" as single source of truth"," — Documents, websites, files, and research feed into one knowledge base that the AI draws from",[30,1126,1127,1130],{},[33,1128,1129],{},"AI drafts based on real information"," — Hallucinations are avoided because the AI works from verified sources rather than free association",[19,1132,1134],{"id":1133},"the-result","The Result",[15,1136,1137],{},"The outcome is content that is stylistically consistent, factually accurate, and production-ready. newsrooms.ai replaces the endless back-and-forth with prompts through a structured workflow designed for quality from the start.",[15,1139,1140],{},[97,1141,1065],{"href":99,"rel":1142},[101],{"title":104,"searchDepth":105,"depth":105,"links":1144},[1145,1146,1147],{"id":1099,"depth":105,"text":1100},{"id":1106,"depth":105,"text":1107},{"id":1133,"depth":105,"text":1134},"2025-11-19","newsrooms.ai CEO Matteo Rosoli shows at ADV Austrian Digital Value why prompting remains the biggest bottleneck despite AI hype — and how newsrooms.ai solves it.",{},"\u002Fblog\u002Fen\u002Fadv-ai-quality-offensive-prompting",{"title":1084,"description":1149},"blog\u002Fen\u002Fadv-ai-quality-offensive-prompting",[1025,1155,1156,1157],"ai-quality","prompting","content-strategy","0mKcrJvIPBlNKnsMKMJFEz0YDsBAwYSnoH285VAoy04",{"id":1160,"title":1161,"author":6,"body":1162,"date":1226,"description":1227,"extension":117,"image":1228,"imageAlt":1229,"meta":1230,"navigation":120,"path":1231,"seo":1232,"stem":1233,"tags":1234,"__hash__":1238},"blogEn\u002Fblog\u002Fen\u002Fstart-hackathon-vienna-jury.md","newsrooms.ai CEO on the Jury at START Hackathon Vienna",{"type":8,"value":1163,"toc":1221},[1164,1167,1176,1179,1183,1186,1189,1193,1196,1200,1206,1212,1218],[11,1165,1161],{"id":1166},"newsroomsai-ceo-on-the-jury-at-start-hackathon-vienna",[15,1168,1169,1170,1175],{},"The ",[97,1171,1174],{"href":1172,"rel":1173},"https:\u002F\u002Fwww.start-vienna.com\u002F",[101],"START Vienna"," Hackathon proved it once again: 36 hours is all it takes — with the right setup.",[15,1177,1178],{},"Whiteboards covered in sketches, laptops running non-stop, entrepreneurial spirit in sprint mode. newsrooms.ai CEO Matteo Rosoli joined this time not at the keyboard, but from a new perspective: as a jury member.",[19,1180,1182],{"id":1181},"from-idea-to-prototype","From Idea to Prototype",[15,1184,1185],{},"From the jury's vantage point, you see something that's easy to miss in your own tunnel vision: how a vague idea turns into a viable prototype in barely two days — because people are willing to take ownership.",[15,1187,1188],{},"Hats off to all the teams. The pace and quality of work delivered in such a short time was remarkable.",[19,1190,1192],{"id":1191},"newsroomsai-started-as-an-idea-too","newsrooms.ai Started as an Idea Too",[15,1194,1195],{},"One thing that matters personally: newsrooms.ai also started as just an idea. No perfect plan, no big team — just curiosity, a problem that needed solving, and the willingness to take responsibility.",[19,1197,1199],{"id":1198},"about-start-vienna","About START Vienna",[15,1201,1202,1205],{},[97,1203,1174],{"href":1172,"rel":1204},[101]," is a student-led entrepreneurship community in Vienna. It connects student talent with founders and investors, organizes workshops, hackathons, and mentoring, and creates the environment where curiosity turns into real projects.",[15,1207,1208,1211],{},[33,1209,1210],{},"Challenge Partners:"," ÖBB Open Innovation Factory and Base by Coinbase",[15,1213,1214,1217],{},[33,1215,1216],{},"Jury:"," Matteo Rosoli (newsrooms.ai), Lukas Plechinger, and Rafael Danner",[15,1219,1220],{},"Congratulations to the winning team: Gabriel Natter, Michael Bösch, and Elias Lehner!",{"title":104,"searchDepth":105,"depth":105,"links":1222},[1223,1224,1225],{"id":1181,"depth":105,"text":1182},{"id":1191,"depth":105,"text":1192},{"id":1198,"depth":105,"text":1199},"2025-10-24","Matteo Rosoli joins the jury at the START Vienna Hackathon — on building prototypes in 36 hours, entrepreneurship, and why newsrooms.ai itself started as just an idea.","\u002Fblog\u002Fstart-hackathon.jpg","Matteo Rosoli as jury member at START Hackathon Vienna",{},"\u002Fblog\u002Fen\u002Fstart-hackathon-vienna-jury",{"title":1161,"description":1227},"blog\u002Fen\u002Fstart-hackathon-vienna-jury",[1235,1236,1027,1237,1025],"hackathon","startup","entrepreneurship","o3r4iLRXHkkOqyQ0snVswbPes83EiDpnnKLaFKUeiTA",{"id":1240,"title":1241,"author":6,"body":1242,"date":1301,"description":1302,"extension":117,"image":1303,"imageAlt":1304,"meta":1305,"navigation":120,"path":1306,"seo":1307,"stem":1308,"tags":1309,"__hash__":1313},"blogEn\u002Fblog\u002Fen\u002Fapa-news-talk-bots-clones-journalism.md","APA News-Talk: Bots and Clones — How Does Journalism Reach Users?",{"type":8,"value":1243,"toc":1292},[1244,1247,1250,1254,1258,1261,1265,1268,1272,1275,1279,1282,1286,1289],[11,1245,1241],{"id":1246},"apa-news-talk-bots-and-clones-how-does-journalism-reach-users",[15,1248,1249],{},"How are Google's new AI mode, chatbots, and voice clones changing how people consume information? Not just in production, but especially in distribution. At the APA News-Talk in Vienna, these questions took center stage — with clear signals about where quality journalism is heading with AI.",[19,1251,1253],{"id":1252},"key-takeaways","Key Takeaways",[57,1255,1257],{"id":1256},"ai-is-changing-the-intermediary-role","AI Is Changing the Intermediary Role",[15,1259,1260],{},"Younger audiences increasingly consume news through chatbots and audio formats. The interface between audience and media is fundamentally shifting. newsrooms.ai closely monitors this evolution and builds tools that prepare media companies for this new reality.",[57,1262,1264],{"id":1263},"efficiency-is-not-an-end-in-itself","Efficiency Is Not an End in Itself",[15,1266,1267],{},"Journalists save 1-2 hours daily through AI — particularly through newsrooms.ai. That time must flow into research, context, and quality. AI-powered content production is valuable only when it gives journalists more room for their core competency.",[57,1269,1271],{"id":1270},"transparency-builds-trust","Transparency Builds Trust",[15,1273,1274],{},"Clear labeling of AI usage — like a package insert listing the tools used — strengthens credibility. newsrooms.ai is committed to full transparency in AI usage.",[57,1276,1278],{"id":1277},"act-dont-wait","Act, Don't Wait",[15,1280,1281],{},"Waiting is not a strategy. Media companies must test new models and adapt workflows now.",[19,1283,1285],{"id":1284},"the-panel","The Panel",[15,1287,1288],{},"From newsrooms.ai: Co-Founder Jakob Steinschaden, alongside Anna Wallner (Head of New Media, Die Presse), Katharina Schell (Deputy Editor-in-Chief, APA), Michael Roither (Vice-Rector, Hochschule Burgenland). Moderated by Verena Krawarik (Head of Innovation, APA).",[15,1290,1291],{},"Thanks to APA — Austria Presse Agentur for an outstanding News-Talk.",{"title":104,"searchDepth":105,"depth":105,"links":1293},[1294,1300],{"id":1252,"depth":105,"text":1253,"children":1295},[1296,1297,1298,1299],{"id":1256,"depth":111,"text":1257},{"id":1263,"depth":111,"text":1264},{"id":1270,"depth":111,"text":1271},{"id":1277,"depth":111,"text":1278},{"id":1284,"depth":105,"text":1285},"2025-10-22","At the APA News-Talk, newsrooms.ai co-founder Jakob Steinschaden discussed AI in news distribution, voice clones, and why efficiency must never be an end in itself.","\u002Fblog\u002Fapa-news-talk.jpg","Jakob Steinschaden at the APA News-Talk",{},"\u002Fblog\u002Fen\u002Fapa-news-talk-bots-clones-journalism",{"title":1241,"description":1302},"blog\u002Fen\u002Fapa-news-talk-bots-clones-journalism",[1310,1311,1312,1025,677],"journalism","ai-distribution","apa","dhcCQY9H0HHd4gK7xxJzi5W701CwWX4k9oKT0fkaE4w",{"id":1315,"title":1316,"author":6,"body":1317,"date":1398,"description":1399,"extension":117,"image":118,"imageAlt":118,"meta":1400,"navigation":120,"path":1401,"seo":1402,"stem":1403,"tags":1404,"__hash__":1407},"blogEn\u002Fblog\u002Fen\u002Fculttech-summit-2025-roundtable.md","newsrooms.ai at CultTech Summit 2025: Roundtable Against Content Slop",{"type":8,"value":1318,"toc":1393},[1319,1322,1331,1335,1371,1375,1378,1382,1385],[11,1320,1316],{"id":1321},"newsroomsai-at-culttech-summit-2025-roundtable-against-content-slop",[15,1323,1324,1325,1330],{},"Prompts alone won't get you far — in fact, they might even slow you down. At the ",[97,1326,1329],{"href":1327,"rel":1328},"https:\u002F\u002Fwww.culttechsummit.com\u002F",[101],"CultTech Summit 2025"," in the Aula der Wissenschaften in Vienna, leading experts discussed the real problem: how to curb \"Content Slop\" while delivering high-quality, on-brand, legally compliant content at scale — without drowning in repetitive prompts.",[19,1332,1334],{"id":1333},"the-roundtable-experts","The Roundtable Experts",[27,1336,1337,1343,1353,1359,1365],{},[30,1338,1339,1342],{},[33,1340,1341],{},"Matteo Rosoli"," — CTO & Co-Founder, newsrooms.ai",[30,1344,1345,1348,1349,1352],{},[33,1346,1347],{},"Jakob Steinschaden"," — Co-Founder, ",[97,1350,504],{"href":297,"rel":1351},[101]," by newsrooms.ai",[30,1354,1355,1358],{},[33,1356,1357],{},"Dr. Isabell Claus"," — Managing Director & Co-Founder, thinkers.ai",[30,1360,1361,1364],{},[33,1362,1363],{},"Hannes Steiner"," — CEO & Founder, story.one",[30,1366,1367,1370],{},[33,1368,1369],{},"Marius-Constantin Dinu, PhD"," — CEO & Co-Founder, ExtensityAI",[19,1372,1374],{"id":1373},"content-slop-the-problem-of-our-time","Content Slop: The Problem of Our Time",[15,1376,1377],{},"The flood of generic AI content — so-called \"Content Slop\" — is overwhelming digital channels. Texts that all sound the same, lack brand personality, and are often thin on substance. For companies that value quality and recognition, this is a serious challenge.",[19,1379,1381],{"id":1380},"the-newsroomsai-approach","The newsrooms.ai Approach",[15,1383,1384],{},"newsrooms.ai solves this through a fundamental paradigm shift: instead of crafting better prompts, the platform works with the customer's actual sources, writing style, and corporate language. The result: content that sounds like it was written by your own team — not by a generic AI.",[15,1386,1387,1388,1392],{},"Vienna is becoming the epicenter of culture and tech. Thanks to the ",[97,1389,1391],{"href":1327,"rel":1390},[101],"CultTech Association"," for the organization.",{"title":104,"searchDepth":105,"depth":105,"links":1394},[1395,1396,1397],{"id":1333,"depth":105,"text":1334},{"id":1373,"depth":105,"text":1374},{"id":1380,"depth":105,"text":1381},"2025-10-17","Matteo Rosoli and Jakob Steinschaden discuss at CultTech Summit 2025 in Vienna how companies can deliver high-quality, brand-safe content without drowning in repetitive prompts.",{},"\u002Fblog\u002Fen\u002Fculttech-summit-2025-roundtable",{"title":1316,"description":1399},"blog\u002Fen\u002Fculttech-summit-2025-roundtable",[1405,1025,1406,125,1027],"culttech","content-slop","Ml62mUPRQtiBcDPLZGWw9uTxL2JHpGdPpkAqhOdKQFQ",{"id":1409,"title":1410,"author":6,"body":1411,"date":1469,"description":1470,"extension":117,"image":1471,"imageAlt":1472,"meta":1473,"navigation":120,"path":1474,"seo":1475,"stem":1476,"tags":1477,"__hash__":1480},"blogEn\u002Fblog\u002Fen\u002Fpcon25-keynote-ai-quality-offensive.md","PCon 2025 Recap: AI Quality Offensive — How We Beat Content Slop",{"type":8,"value":1412,"toc":1461},[1413,1417,1420,1424,1428,1431,1434,1438,1441,1445,1448,1450,1453,1456],[11,1414,1416],{"id":1415},"pcon-2025-recap-ai-quality-offensive-against-content-slop","PCon 2025 Recap: AI Quality Offensive Against Content Slop",[15,1418,1419],{},"In the keynote \"AI Quality Offensive: How We Beat Content Slop with Intelligent Tools,\" newsrooms.ai CEO Matteo Rosoli showed PCon 2025 attendees how teams can cut through the AI noise to produce real value content.",[19,1421,1423],{"id":1422},"_3-key-takeaways","3 Key Takeaways",[57,1425,1427],{"id":1426},"_1-sources-over-prompts","1. Sources Over Prompts",[15,1429,1430],{},"Quality output starts with data quality. As Matteo puts it: \"AI doesn't need prompts — it needs good sources.\" Invest in your data foundation, not just prompt engineering.",[15,1432,1433],{},"newsrooms.ai implements this principle consistently: the platform works with each customer's actual documents, websites, and research — not vague prompt instructions.",[57,1435,1437],{"id":1436},"_2-ai-is-a-booster-not-a-replacement","2. AI Is a Booster, Not a Replacement",[15,1439,1440],{},"Creativity cannot be replaced by algorithms. AI makes your processes faster and more consistent — but only when you invest in sources, processes, and measurement. That's how you turn \"more content\" into better content. The technology amplifies your strategy; it doesn't replace it.",[57,1442,1444],{"id":1443},"_3-human-in-the-loop","3. Human-in-the-Loop",[15,1446,1447],{},"Successful teams set the framework: style guide, rules, tone of voice. AI handles the heavy lifting — research, variants, translations. Humans decide on story, relevance, and responsibility. This division of labor maximizes the strengths of both sides.",[19,1449,1134],{"id":1133},[15,1451,1452],{},"With the newsrooms.ai approach, you get content that is stylistically consistent, factually accurate, and immediately usable — without the endless back-and-forth of prompt iteration.",[15,1454,1455],{},"Thanks to all panelists, the engaged audience, and e-dialog for the excellent organization of PCon 2025.",[15,1457,1458],{},[97,1459,662],{"href":99,"rel":1460},[101],{"title":104,"searchDepth":105,"depth":105,"links":1462},[1463,1468],{"id":1422,"depth":105,"text":1423,"children":1464},[1465,1466,1467],{"id":1426,"depth":111,"text":1427},{"id":1436,"depth":111,"text":1437},{"id":1443,"depth":111,"text":1444},{"id":1133,"depth":105,"text":1134},"2025-10-07","In his PCon 2025 keynote, newsrooms.ai CEO Matteo Rosoli showed how teams can use intelligent tools to produce real value content instead of AI-generated noise.","\u002Fblog\u002Fpcon25-keynote.jpg","Matteo Rosoli keynote at PCon 2025",{},"\u002Fblog\u002Fen\u002Fpcon25-keynote-ai-quality-offensive",{"title":1410,"description":1470},"blog\u002Fen\u002Fpcon25-keynote-ai-quality-offensive",[1478,1479,1155,1406,1025],"pcon","keynote","fJ5pB53oXDAMJsruv4rGZrs6Cnw08vmueCzStow-VUU",{"id":1482,"title":1483,"author":6,"body":1484,"date":1543,"description":1544,"extension":117,"image":1545,"imageAlt":1546,"meta":1547,"navigation":120,"path":1548,"seo":1549,"stem":1550,"tags":1551,"__hash__":1554},"blogEn\u002Fblog\u002Fen\u002Fnewsrooms-ai-acquires-trending-topics.md","AI Startup newsrooms.ai Acquires Innovation Media Outlet Trending Topics",{"type":8,"value":1485,"toc":1539},[1486,1489,1496,1499,1502,1506,1509,1515,1519,1524,1529,1534],[11,1487,1483],{"id":1488},"ai-startup-newsroomsai-acquires-innovation-media-outlet-trending-topics",[15,1490,1491,1492,1495],{},"The AI startup newsrooms.ai has acquired ",[97,1493,504],{"href":297,"rel":1494},[101],", Austria's leading tech media outlet founded by Jakob Steinschaden and Bastian Kellhofer, which has become a fixture in the European world of startups and tech disruption since its launch a decade ago. The combination of AI technology and publishing expertise creates a uniquely European company poised to define how content is created and distributed in the age of AI. The purchase price has not been disclosed.",[15,1497,1498],{},"newsrooms.ai was incubated within the Trending Topics media house and spun off in 2024 with its own developer team and investor Hermann Futter (CEO of the Compass Group, also involved in KickScale and Jentis). Under the leadership of CEO Erek Stoisser, AI-driven Software as a Service (SaaS) for automated content production based on modern LLMs was developed to market readiness for media houses and corporate communications.",[15,1500,1501],{},"At the core of newsrooms.ai, under the technical leadership of CTO Matteo Rosoli, is \"Generative Engine Optimization\" (GEO) — the optimisation of online content for AI search engines and chatbots such as ChatGPT, Google AI Mode, and Perplexity, with a commitment to the highest language quality, purely European data processing, and custom stylistic profiles for media houses and corporate clients.",[19,1503,1505],{"id":1504},"all-in-one-ai-for-communications","All-in-One AI for Communications",[15,1507,1508],{},"Dozens of AI newsrooms are already active for prominent pilot customers in both media and corporate sectors. Even before the official launch, more than 1,000 articles per month were generated using the tools. The roadmap includes expanding services into audio, image, and video, as well as personalised AI morning briefings and Predictive Communication Intelligence (PCI). The vision is for newsrooms.ai to become the all-in-one communications platform that covers everything from information sourcing to content production, publishing, and analytics.",[15,1510,1511,1514],{},[97,1512,504],{"href":297,"rel":1513},[101]," will continue its successful coverage of the tech industry under its new owner newsrooms.ai — with a steadily growing focus on the AI sector and as one of the first media outlets worldwide to be significantly co-produced by AI. Founders Jakob Steinschaden and Bastian Kellhofer will remain on board, become shareholders in newsrooms.ai, and play key roles on the founding team in product development, strategy, and sales.",[19,1516,1518],{"id":1517},"voices-on-the-acquisition","Voices on the Acquisition",[834,1520,1521],{},[15,1522,1523],{},"\"The technology behind newsrooms.ai fascinates me. It demonstrates in impressive fashion what the future of publishing will look like. That is my personal reason for believing in the newsrooms.ai team and investing in the company.\"\n— Hermann Futter, Investor",[834,1525,1526],{},[15,1527,1528],{},"\"AI is the third great disruption of the 21st-century media world, after search and social. We want to be at the forefront of this evolution.\"\n— Bastian Kellhofer, Co-founder of newsrooms.ai and Trending Topics",[834,1530,1531],{},[15,1532,1533],{},"\"Generative AI is not just a helpful add-on — it is the new foundation of digital communications. newsrooms.ai combined with Trending Topics under one roof is a killer combination.\"\n— Jakob Steinschaden, Co-founder",[834,1535,1536],{},[15,1537,1538],{},"\"Efficiency can be bought. Great language is priceless. We want to do our part to ensure that Europe builds its own AI infrastructure.\"\n— Erek Stoisser, CEO of newsrooms.ai",{"title":104,"searchDepth":105,"depth":105,"links":1540},[1541,1542],{"id":1504,"depth":105,"text":1505},{"id":1517,"depth":105,"text":1518},"2025-06-06","newsrooms.ai acquires Trending Topics, creating a uniquely European company for content creation in the age of AI.","\u002Fblog\u002Ftrending-topics-acquisition.webp","newsrooms.ai acquires Trending Topics",{},"\u002Fblog\u002Fen\u002Fnewsrooms-ai-acquires-trending-topics",{"title":1483,"description":1544},"blog\u002Fen\u002Fnewsrooms-ai-acquires-trending-topics",[1552,674,1553,677],"acquisition","ai-technology","dV1lyqjnl7PEFH2WXJbNy2t6FoZlqorOOu0LuIcSwAE",{"id":1556,"title":1557,"author":6,"body":1558,"date":1605,"description":1606,"extension":117,"image":1607,"imageAlt":1608,"meta":1609,"navigation":120,"path":1610,"seo":1611,"stem":1612,"tags":1613,"__hash__":1617},"blogEn\u002Fblog\u002Fen\u002Fnewsrooms-ai-goes-to-london-minds-conference.md","newsrooms.ai Goes to London! Presenting at the MINDS Conference",{"type":8,"value":1559,"toc":1600},[1560,1563,1570,1574,1577,1581,1584,1587,1591,1594],[11,1561,1557],{"id":1562},"newsroomsai-goes-to-london-presenting-at-the-minds-conference",[15,1564,1565,1566,1569],{},"The first major international appearance for newsrooms.ai, the AI spin-off from ",[97,1567,504],{"href":297,"rel":1568},[101],", is here: We have been invited to the MINDS Conference in London on Thursday and Friday to present our AI-driven solutions for digital publishing and content production to representatives of the world's leading news agencies. The conference takes place at London's iconic Canary Wharf, hosted by the legendary news agency Reuters.",[19,1571,1573],{"id":1572},"ai-in-the-spotlight-of-the-media-industry","AI in the Spotlight of the Media Industry",[15,1575,1576],{},"\"As in previous MINDS conferences, artificial intelligence and its applications will be at the centre of our discussions. The use of AI in editorial workflows, the responsible use of generative AI tools, and the external effects these tools create regarding trust and news verification lead us to the following questions: How is AI changing our newsrooms? What does AI mean for the future of news agencies? Are there new revenue streams to unlock? What ethical and transparent frameworks need to be established?\" said the organisers.",[19,1578,1580],{"id":1579},"newsroomsai-in-practice","newsrooms.ai in Practice",[15,1582,1583],{},"These are all pressing questions for the media industry, and newsrooms.ai aims to contribute to the answers. The AI tool is used daily at Trending Topics itself and can not only summarise press releases in the outlet's own style, translate content, and transcribe podcasts and audio interviews, but now even conduct interviews.",[15,1585,1586],{},"To that end, we recently launched the Startup Interviewer, which founders can use free of charge — automated interviews with startup founders are now published on a daily basis.",[19,1588,1590],{"id":1589},"the-minds-media-innovation-network","The MINDS Media Innovation Network",[15,1592,1593],{},"The MINDS Conference is organised by the MINDS Media Innovation Network, whose members include the world's largest and most important news agencies, among them Reuters, dpa, AFP, AP, APA, Keystone-SDA, and many more.",[15,1595,1596,1597,283],{},"\"We believe we have a very compelling software solution for these agencies and their clients — one that deploys the latest Large Language Models (LLMs) in a meaningful and innovative way for publishers, unlocking efficiencies and giving staff more time to focus on what matters most: researching stories,\" said Jakob Steinschaden and Bastian Kellhofer, founders of ",[97,1598,504],{"href":297,"rel":1599},[101],{"title":104,"searchDepth":105,"depth":105,"links":1601},[1602,1603,1604],{"id":1572,"depth":105,"text":1573},{"id":1579,"depth":105,"text":1580},{"id":1589,"depth":105,"text":1590},"2024-04-24","The first major international appearance for newsrooms.ai: a presentation at the MINDS Conference in London to representatives of the world's leading news agencies.","\u002Fblog\u002Fminds-conference.webp","newsrooms.ai at the MINDS Conference in London",{},"\u002Fblog\u002Fen\u002Fnewsrooms-ai-goes-to-london-minds-conference",{"title":1557,"description":1606},"blog\u002Fen\u002Fnewsrooms-ai-goes-to-london-minds-conference",[318,1614,1615,1616],"london","publishing","news-agencies","ws-A7Bz3fvYY_CJXFtlINn0RmfJpgvNGC9U1-AuYD-Y",{"id":1619,"title":1620,"author":6,"body":1621,"date":1660,"description":1661,"extension":117,"image":1662,"imageAlt":1663,"meta":1664,"navigation":120,"path":1665,"seo":1666,"stem":1667,"tags":1668,"__hash__":1670},"blogEn\u002Fblog\u002Fen\u002Fnewsrooms-ai-newcomer-of-the-week-austrianstartups.md","newsrooms.ai Named \"Newcomer of the Week\" by AustrianStartups",{"type":8,"value":1622,"toc":1656},[1623,1626,1633,1636,1640,1643,1646,1650,1653],[11,1624,1620],{"id":1625},"newsroomsai-named-newcomer-of-the-week-by-austrianstartups",[15,1627,1628,1629,1632],{},"It is one of the most popular podcasts in the German-speaking world for tech and startup topics, and now the new AI tech project by ",[97,1630,504],{"href":297,"rel":1631},[101],", newsrooms.ai, has been featured on the show. Podcast hosts Markus Raunig and Daniel Cronin presented newsrooms.ai to their listeners as \"Newcomer of the Week\".",[15,1634,1635],{},"As previously reported, newsrooms.ai was launched with a dedicated tech team from Trending Topics to deploy AI models effectively across multiple communication channels — enabling more efficient, data-driven engagement with various stakeholders.",[19,1637,1639],{"id":1638},"mediatech-transformation-at-trending-topics","MediaTech Transformation at Trending Topics",[15,1641,1642],{},"\"Our friends at Trending Topics are evolving their media outlet into a MediaTech company, building a software suite that enables other media organisations to work more effectively and efficiently through automation and artificial intelligence,\" the hosts described newsrooms.ai aptly on the podcast.",[15,1644,1645],{},"\"It's a very smart move, because they obviously have the experience and know what it takes. It's always a great approach to build a product for yourself first and then offer it to the target market — and it's clearly right on the pulse of the times.\"",[19,1647,1649],{"id":1648},"chat-interface-for-the-media-industry","Chat Interface for the Media Industry",[15,1651,1652],{},"newsrooms.ai leverages Large Language Models (LLMs) such as GPT-4, Mistral, and Luminous by Aleph Alpha to establish the chat interface in the media space.",[15,1654,1655],{},"Beyond news summarisation, headline generation, and podcast transcription, a new feature specifically designed for the startup world is also on the way.",{"title":104,"searchDepth":105,"depth":105,"links":1657},[1658,1659],{"id":1638,"depth":105,"text":1639},{"id":1648,"depth":105,"text":1649},"2024-04-03","The AI tech project by Trending Topics, newsrooms.ai, was featured as \"Newcomer of the Week\" on the popular AustrianStartups podcast.","\u002Fblog\u002Fnewcomer-award.webp","newsrooms.ai Newcomer of the Week at AustrianStartups",{},"\u002Fblog\u002Fen\u002Fnewsrooms-ai-newcomer-of-the-week-austrianstartups",{"title":1620,"description":1661},"blog\u002Fen\u002Fnewsrooms-ai-newcomer-of-the-week-austrianstartups",[1236,1669,759,1080],"mediatech","4woTFFBBTi8PDsaeIkfmRMoarSzf3GCXcESQlswv2qA",1778532969067]